How Would You Like to Be Remembered?

As human beings, we should always act in a manner that people will remember us for the good things we do and the legacy we live leave behind. When we die, our deeds live after us whether they are good or bad. Therefore, we should have it at the back of our mind that we are making history by what we are doing presently.Consequently, I live my life, bearing it in mind that what I am doing someday will be used as a measure for judging me. Therefore, if asked how I would like to be remembered, what I will say is enumerated below.First of all I would like to be remembered as an individual with sound ethical values and principles and does not compromise them no matter what the circumstance may be. Also, fairness is a characteristic that I would love to be recognized for.Personally, I have always strove to be fair with others and to recognize my mistakes while learning from them. In addition to this, I would like to be remembered as a person who respects others as much as respects himself. As a child, I have developed some values from my family to treat everybody with respect whether I agree with them or not.Furthermore, in my profession, I would love to be remembered to be a hardworking professional who always strives and ensures that she maximises his potentials in order to bring the best outcomes in his work.I believe that a leader should be a visionary and so I would like to be remembered as a leader with a vision and passion for his personal and professional life. Apart from these, I would like to be remembered as a team player and as someone with good organizational skills and critical thinking. This is because I consider these to be very important qualities that I would like to stigmatize my name.Summarily, I would love to be like to be remembered as person who is always keen and open to correction, always ready and eager to learn. I want to be remembered for the good that I have lived to do and to be remembered for the good and reputable name which I have buil t.Why is the Cambridge MBA right for you?From my consideration, I submit that in any profession, people need to seek out additional knowledge in their field of study and broaden their horizon with the wealth of information available to diligent learners. Lifelong learning for me is a prerequisite of becoming a successful professional.In my quest for my professional development, I discovered my interest and attraction to the field of business and finance, having come from a professional and academic Engineering background. At this stage in my life, I have decided to augment my knowledge in the field of business and finance.I strongly believe that this is the most appropriate time for me to devote myself to making the next step in my professional development. This has made me consider many universities and programmes and later deciding to apply to the Cambridge MBA. I highlight the reasons that informed my decision below.As an institution of learning, Cambridge MBA is one of the best so I will acquire a sound knowledge for the purpose achieving the best results for my future career goals. Apart from this, I made the decision because I want to enter dynamically into the financial and investment field.Also, I want to be part of success considering the fact that Judge Business School has built a respectable name in the world of commerce and I consider this to be a great success for the institution. I see this to be a great opportunity for my future career as a student of this programme to be a prospective recruit for top-tier companies.Cambridge MBA provides me with the opportunity to specialize in the real estate through the Electives and Consulting Projects. So far, I have learned that to attain greatness in one’s personal and/or professional life, one must work hard. Needless to say, challenges are opportunities created to develop one personally and professionally.Experience has taught me the importance of making concise decisions and at the same time, be ing able to view issues from different perspectives in order to achieve the best result. I believe the Cambridge MBA can reinforce such qualities.In conclusion, I believe the competition and intensity of the programme will serve as a great opportunity in improving my managerial and leadership skills, which are necessary for an advanced career. I consider that such knowledge, as the one that I will gain from this programme, is vital in pursuing my goals.

EMT Task

My mother was in a gang and I have heard horror stories bout the gang activity in Pipelines years ago. Several blocks were claimed by a different gang. Lord for bid you were in the wrong block or wearing the wrong colors. You would get beat up or â€Å"jumped. † I still see some gang activity but I think it has decreased over the years. It seems like the old gang members are at war with community organizations. These gangs are desperately trying to recruit new members, while youth organizations are trying to keep children from joining the gang by providing better opportunities. 3. What are the schools like in Pipelines? The schools have improved a lot.The schools seem to care more about their students, not only when they are in school, but outside of the school as well. I feel like there is more cultural diversity in the schools, and because of this, students are learning more about other families and their differences. 4. What types of services are offered in schools and in y our community for families with children who have special needs? My brother has special needs. That is something my mom always complains about. My brother was diagnosed with a mental disorder a few years ago. His high school teachers labeled him as lazy and not wanting to participate.They had no idea he was going through something very personal and very emotional. My mother had to pull him out of school and homesick him because she said that the teachers were not doing their job. She visited his high school on numerous occasions trying to get the school to do an PEP for him. It never got done. Eventually, my brother lost all interest in returning to school when his condition worsen. Some of the teachers did not believe that he was actually sick. One teacher even made a comment saying why wasn't there anything done for him in his elementary school.Well, he wasn't diagnosed with special deeds until he reached high school and suffered a very traumatic experience. Wish that the school w as more sensitive about this issue. Maybe this way he would have been able to finish school. Now he just stays home and depends on us for help. It makes me sad that the community does not have many resources for children with special needs. 5. Are there enough places for children to attend go after school while their parents are at work? For example: Community centers, youth development programs, day care centers, etc†¦?Yes, schools offer after school programs, park districts offer after school activities, and other places, like the library, offer homework help. There are a few day care centers that offer financial assistance to low income families, if they can't afford to pay for day care. My little sister attends a program at the park district. My mother pays $5 for 3 months. That is nothing compared to other private day cares. My sister can walk there after school (it's only 3 blocks away) with a group of other students. She is there from 2:pm until pm when she gets picked u p by one of us.While she is there, she does a lot of fun stuff with the kids from the neighborhood. 6. Do these after school spots offer learning resources for families? If so, what types of resources are available? Yes, Gaza Sultan offers an after school program for children and SSL classes for parents. Bonito Curare High School has Parent-university, which offers GEED, SSL, Computer classes and parenting skills for parents and the park district which my sister attends offers programs like free meals, affordable summer camp, and they even have a holiday party where the kids get Christmas gifts.This is awesome because some families can't afford to buy their kids Christmas gifts. We are one of those families. 7. Is Pipelines an affordable place to live and raise a family? Pipelines is a lot cheaper than Lincoln park and Logan Square, that's for sure. This is why a lot of college students choose to live in Pipelines. Rent is more affordable. My mother talks about moving out of Pipelin es all the time, but when she sees how expensive rent is in other neighborhoods she quickly changes her mind. She also thinks that moving will make things more stressful for my brother.He knows this neighborhood well and she thinks that moving to a new neighborhood will confuse him and probably have a negative impact on him. The neighbors also know him, they know of his condition, and therefore, she eels he is safe here. 8. Are there free resources for low income families? There are plenty of free resources for low income families. The best place to look is the library. They always post community information on their bulletin boards and many organizations drop off fliers with their information and services. My mom knows a lot of places where they offer free services.She takes advantage of all of these. 9. What is the community doing in order to make positive changes in the neighborhood? There is a program for youth called After School Matters. I worked with them a few years ago. Aft er School Matters encourages managers to learn about art and the youth are encouraged to display their art work through murals around the neighborhood. Organizations like this, give children the power to feel proud of their work. I definitely felt a sense Of pride whenever I walked past a mural I know I helped paint. 10. What is lacking in the Pipelines neighborhood? Hind that we need more resources for families who can't afford medical insurance. Some community organizations offer health screenings for the elderly and some schools offer free dental and vision checks for their students but it doesn't go beyond a simple check -up. I fall into this category. I have a medical condition which requires me to take medication on a daily basis. My mother had Public Aid insurance which is insurance provided by the government for those who can't afford to pay for medical insurance. The bad part about this is that once turned 19, was taken off her insurance because I was no longer her dependen t. Ant get insurance through my job because I am not a full time employee and I do not qualify and can't afford to purchase my own medical insurance because I do not earn enough income. I would have to choose, either I pay for school and school supplies, or I pay for declined and medical care. I choose to pay for my educational expenses instead. Follow up question: How do you get by without medication, if this is something you need on a daily basis? I just do. When the pain is unbearable, I take as many over the counter drugs as I can safely take.I have tried calling different hospitals, clinics, and organizations to see if anyone can help me at least get the medicine I need, but I have had no luck. I do not know where else to look for help. My mother has called so many people, I think they all know who she is and purposely transfer her to different departments Stephanie laughs and finds humor in this) because they don't want to talk to her. Recently applied for the Obama Medical th ingy. I hope I get approved. 1 1. Do you know who your community leaders are and what they've done recently to help your neighborhood? Eave no idea who they are and what they do, but I know for a fact that the residents here are the ones who work the hardest to improve the community. I should know who they are though, maybe one of them can help me get medical insurance! (laughing). 12. Tell me one organization that helps families. Why did you choose this organization? Measures Latinist en Action. This organization empowers women so that women can take care of their families and be strong head of households. MALE helps families find different resources in the community.They also have a great early child hood intervention program which helps children get the help they need at a young age. I think it is so much better to get detected early with any special needs or any medical conditions, it seems like there is more help out there for younger kids, instead of us older ones. If I had to step aside so that a baby can get help before me, I would. I do not have a problem with that. 13. How long do you think you will live here and why? I hope to live in Pipelines for the rest of my life. I would love to raise a family here. I love Pipelines. Love the neighborhood and the art. M an artist. Belong here. B. Summary Stephanie Moline works in a child care center in the North side of Chicago. She has been working there for 3 years. The children she deals with at work come from a different class than the children in her neighborhood. Stephanie stated that she works mostly with high class families and sometimes baby-sits for them to make extra cash. Stephanie has been living in Pipelines for 21 years. She was born in Pipelines. â€Å"My mother has moved around a few times but I have always chosen to stay behind, with my grandmother. I will never leave Pipelines. † Stephanie stated this firmly.I chose Stephanie for my interview because she is an art student who has live d in Pipelines her entire life. I wanted to know why she has never left Pipelines and what makes Pipelines so special. Stephanie is well known in the neighborhood. She has lots of friends and has volunteered in many of the organizations which help children stay off the streets. Met Stephanie about 15 years ago when I volunteered in the elementary school which she attended. Stephanie was always running around and seemed pretty busy for a young girl. Often asked her where she was running off to and her response was, art class, photography class, or to the library.Stephanie was involved in so many of the youth programs available in Pipelines. Know because I volunteered in most and I saw her all the time. Literally watched her grow up. I coached the softball team in which she played and I worked with Stephanie on an art project which was dedicated to one of the youth who lost their life due to gang violence. He was a good friend of hers and I could see how much it hurt her to say good b ye to him. Stephanie seems to know a lot about the programs and different resources in Pipelines. During my interview with Stephanie, I learned some things about her personal life.Stephanie is the oldest of 5 siblings. Her mother was married for ten years and then divorced. Stephanie mother has been raising 5 children on her own, working as a bank teller and earning minimum pay. â€Å"We never had much growing up,† Says Stephanie. â€Å"l remember my mom would find out about all kinds of free events going on in the neighborhood, like where to go for free health checks, who handed out free school supplies, free school uniforms, and even free meals. My mom knew how and where to find stuff for free or for very cheap. She could not afford to do things on her own.Her favorite place to shop for our clothes was at the Salvation Army or at neighbors' sidewalk sales. I never complained. She did the best she could. † (Moline, 2014). I asked Stephanie why she liked to work with a ll of these organizations. She asked me, â€Å"Is there something else I should be doing? † I laughed and listened to her reasons. The reason that stood out the most was that she wanted teenagers to know that there are so many things to do in Pipelines besides joining a gang. She wants children to follow their dreams and not let their financial status get in the way.I know so many kids who think that they can't go to college because they can't afford it. I was one of them. It wasn't until started working with these organizations that I realized that there are so many opportunities out here for me. There are plenty of ways to make money for school and so many people willing to help. You just have to have an open mind and leave your fear of the unknown behind. I am now a student at the American Academy of Art, and I am majoring in Art Therapy for children. I want to give back to the community live in, and what better way than to help our youth through art, something which Pipel ines is well known for. Owe that if my mom had all these opportunities available to her when she was my age, she would have taken them. She tells me that the neighborhood is so different now, but different in a good way. † I noticed that Stephanie talks a lot about her mom during our interview. â€Å"You must be really proud of your mom, you mention her a lot,† I tell her. Stephanie responds, â€Å"My mom is my idol. She is a very strong woman who has done everything to help her family survive. It makes me sad that Pipelines was not such a great place for her to grow up because she was in a gang and she had to basically take care of resell most of the time.My grandparents were always working and my mom had nowhere to go after school. She would just hang out with her friends and get into trouble. Think it was the same for a lot of kids back then, that's why so many joined gangs. † I proceeded to ask, â€Å"So do you think Pipelines is a much better neighborhood n ow? † Stephanie response: â€Å"Heck yeah! † I thanked her for her time and let her know that the interview was over, but she continued to tell me some interesting things about Pipelines, so I stuck around and enjoyed our conversation for another hour or so (S. Moline, personal communication,April 2014). A. Interview with Chicago Public School teacher Esther Valediction 1 . Is Pipelines a good place to raise a family? Why or why not? I think that Pipelines is a good place to raise a family because there is so much diversity in this community and it is rich with art. There are many good schools, such as the one I work in. My biggest concern is the gang activity that goes on in Pipelines. It has diminished over the years but would like to see it completely gone. The gangs have taken many innocent lives and they have caused so much grief within the Hispanic community.We need to unite and show these gangs that hey do not run the streets of Pipelines. Our children need to kn ow that they are safe in the school and on the streets. We have a zero tolerance for gang activity in our school. The schools are amazing. I have been working for Walsh school for over 15 years, and I love my job. I have gotten to know so many families and I have seen many of my students grow up, graduate and become professionals. The community has accepted me as part of their own, even though I do not live here. I am here 5 days a week, sometimes 6.I love to work with the organizations in the neighborhood and come up with ideas that will help keep our children off the streets and interested in their education. I have visited other schools and they also have great programs for children and their families. 4. What types of services are offered in your school for families with children who have special needs? The principal of Walsh school, myself and other teachers, are part of a planning committee called the Pipelines Education Task Force. Our goal is to offer the best education poss ible to all of the children who reside in Pipelines, including those with special needs.Walsh school has excellent special education teachers. They work closely with the students and the families. They meet regularly with the school social worker to ensure that children with special needs and their families are receiving all the services they need. 5. Are there enough places where children can go after school while their programs, etc†¦? Yes, there are many places where a child can go after school. We have an after school tutoring program here at Walsh, where students from different universities volunteer to help students with homework.The park district has a great after school program which collaborates with Elevate (community Organization). Elevate offers art classes, photography classes and even has a youth circus. The kids love going to these places, I hear them talk about the events all the time. The children are very proud of the work they accomplish through these program s. Types of resources are available? Yes, the majority of these programs welcome children and their families. The park district has annual events for the entire family. They can exercise together, they can take art classes together, and some have family fun nights.Many of these places are open to the entire family, not just the children. Our school has movie nights, science night, a book fair, and health fairs for the entire family. 7. Is Pipelines an affordable place to live and raise a family? It depends where in Pipelines you choose to live. Some families have been in the same apartment/ home for many years. They do not leave for fear of not finding affordable housing elsewhere. There is a lot of new development in Pipelines as well. These include condos and single family homes which are on the higher price range.I think that if you do the research, you will find out that there is something in everyone's price range here. I like to do my grocery shopping in Pipelines. One of the things I really enjoy about Pipelines, are the street markets. Here, you can mind fresh fruit and vegetables, and also some household items at a very affordable price. I do not live here, but do like to shop here. Yes, in my years of working as a teacher, I have come to find out that there are many resources for families in Pipelines. There are so many organizations which assist families in need. These organizations can direct families to all the proper places.The residents of Pipelines are the best resource. I have seen families help each other and come together in the time of need. The residents of Pipelines truly support and help one another. Neighborhood? Think that the community is trying its best to get rid of the nag activity. The youth programs are doing what they can to keep children off the streets and involved in other activities. Pipelines is all about art. We have many local artists who work with the children of Pipelines. They offer art classes, mural painting, and scu lpture. The best part of this is that you can see the student's work displayed throughout Pipelines.Children are introduced to art at a very early age. Pipelines is all about art. You see families getting their babies ready for the festivities that happen in Pipelines. Many young children take part in and collaborate in making these festivities colorful and fun for everyone to 10. Do the local businesses contribute to the development of the neighborhood? Yes. Pipelines is a big tourist attraction now, with all the art galleries and the great restaurants. This brings in more money for the business and the neighborhood. Many of the businesses donate to good causes here in the neighborhood.Some of the bakeries donate bread and coffee to community gatherings, and some of the businesses donate toys during the holidays for children whose families can't afford to buy toys. Businesses have donated food for some of our school events. There is an organization called 18th street Development. K now for a fact that this organization works with all of the businesses in Pipelines to come up with ways to make it a better neighborhood for everyone who works and resides here. 11. What can the residents of Pipelines do, in order to make this a better neighborhood?The residents of Pipelines can continue to work together to improve their neighborhoods and keep them free from negative things. The families need to support each other and give each other security, this way everyone feels safe. The residents of Pipelines need to know who their government officials are and they need to approach them in time of need. That's what these government officials are here for, to help our spinsterhood. Parents and residents should be able to approach community leaders without being afraid. 12. Do you know who your community leaders are and what they've done recently to help your neighborhood?Yes, we work closely with the alderman Danny Solid, to see what can be done to better our schools and the community. The alderman just received funds to renovate the park. The children in the neighborhood are going to be very happy to get new playground equipment. 13. Tell me one organization that helps families. Why did you choose this organization? The Resurrection Project is my favorite organization in Pipelines cause it not only informs their residents about things that are going on in the community, it also helps its residents by educating them on home ownership, and it offers affordable housing to families who are struggling financially.The Resurrection Project has helped many families get out of foreclosures and they work close with government officials to protect the rights of the people living in Pipelines. 14. How long do you think you will work here and why? Think I will work here for as long as can because although do not live here, have grown to love Pipelines like it is my family. Love the school I work in. I love he students and their families. I enjoy taking walks with s tudents, and enjoy seeing the positive changes that are happening. Who knows, maybe one day I will also become a Pipelines resident. B.Summary Esther Valediction is a ad grade teacher for one of the Chicago public schools in Pipelines. She has been working for the same school for over 20 years. She started off as a teacher assistant in a pre-kindergarten classroom, which my oldest child was attending at the time. Esther came to Chicago with very little education, but a great desire to succeed. Esther says, â€Å"l have always known that wanted to be a teacher. When I came to the United States, I came with the desire to succeed and learn. Did research on many schools and found out about programs that would help me achieve my goal. As not gong to take no for an answer. † Esther is a very friendly and enthusiastic woman. I often see her talking and laughing with parents on school grounds or in social events. Yes, Esther attends many social events in our neighborhood. She is well known by parents and children in the community. She has seen my children grow up and she has been a great support for me. I chose to interview Esther because not only does she work with children, she encourages women to become the best that they can be so that they can provide for their families and become independent. This is what she did for me.She encouraged me to go back to school and get my degree in education. Often see Esther taking a stroll through our neighborhood on the weekends or at school events, sometimes bump into her at social gatherings. You can say that to many of the Pipelines residents, Esther is considered family. She has worked closely with many families and she has helped many single mothers find resources within the community. I recall the day met her, in front of me was a petite woman with a very strong accent. Often wondered how this tiny woman got a job as a teacher assistant and where she obtained her degree in education.She hardly spoke English. I was 1 6 years old at the time, a teen mom, and didn't really have an education myself. I just remember thinking, if this lady can get a job as a teacher, I can get a job as the school principal. I had no idea what challenges and how hard Esther had to work to earn her degree and the job she had. AAAS being judgmental, based on what I saw. I began volunteering in Ester's pre-k classroom, almost every day for many years. Since I had no education, I could not get a job, so spend most of my mime volunteering and helping In my child's classroom.When one of my children moved on to the next grade, the other once started school, and the cycle went on like this for about 6 years. This is where I learned most of my field experience working with preschool children. Here was, a teenage mom, spending all my time working for free in a Chicago public school. I was rewarded for my efforts and named top volunteer for months in a row. During this time, I had the privilege of getting to know more about Esth er. Soon found out how she moved to the United States with a degree in education from Mexico. Her degree was not valid in Illinois or any other state so she basically had to start from scratch.She could have chosen to work in something else, something that would not require a degree, but she chose to pursue her dreams of being a teacher. â€Å"One of my goals was to master the English language† says Esther with a smile on her face. Esther still has a strong accent, but when she speaks English, she does so very fluently. Better than, when first met her. When was comfortable enough to ask her about her personal background and education, she told me that there was a university in the neighborhood which offered the majority of college courses n Spanish and helped students of Spanish speaking background with SSL classes.I had no idea universities offered this type of help, and I had no clue that we had a university right in the neighborhood. This is when she started to encourage m e to go back to school. â€Å"l see how you work with children. You like this, and you are good at it. You are a natural and you need to go back to school,† she said to me one day. Laughed at her and said, â€Å"No way. I could never go back to school. I have kids to take care of and a husband to feed, and a home to keep clean†. Then she asked me, â€Å"But are you happy? My response: no. Was not happy.

Consumersim, How It Controls Our Society Essay

With the rise of consumerism, our global society has become increasingly focused on consuming goods and services, as a means to feel good about ourselves and to drive the economies of the world. Without consumerism, our economy would collapse dramatically. Advertisers drive our society through manipulation and persuasion to drive their consumers to buy their products which are not relevant to their needs. Through exploration of the psychology of advertising the five stages of life, advertising theories and techniques and the work of composers like Bruce Dawe and Macklemore provide an understanding of advertising by writing about how consumerism is being influenced in our daily lives. Consumerism is a phenomenon that was always immanent in the relatively developed societies, where people purchased goods and consumed resources excessive to their needs. However, there was a major change after the Industrial Revolution. In the 1700’s, people were defined by the type of job they ha d for employment. The role of status in terms of class was formed together around in ways in which work was organised, and their fortune of wealth. This changed because of the industrial revolution as it was a period of great change. New industries like factories were being developed rapidly as a result of a number of inventions such as; the steam engine and spinning jenny, this machinery brought the industrial revolution to become the juggernaut that it was. Focus turned to the newer inventions to make life easier for working individuals and families with children. Now men and women of this modern society are not confined by their choice of employment but their ownership of trendy brands. Advertisements influence our daily lives by introducing new and improved ad campaigns manipulating the consumer into purchasing their product. Advertisements persuade consumers largely by appealing to their emotions, often using sensory information to get consumers to feel as though there is a sense of urgency about the offer, such as saying buy now, or limited time offer. There are many strategies that advertisers use when creating their ads and almost all of these strategies use the consumer’s emotions to make the consumer, desire the product. One of the strategies is Maslow’s Hierarchy of needs which is a five level pyramid that people go through to have a fulfilling life. Advertisers use this strategy by appealing to the consumer of a specific  level, if a consumer is on the Stage Three-Love and Belonging Needs, this level on the hierarchy is the acceptance and desire to fit in with other people, this can mean friends, family, significant others, or all of above. The men and women in this category will usually purchase the following item for the following reasons; magazines and anything else that will keep them updated with the latest trends, name branded item, perfumes and colognes, make-up, and sexy clothes to attract people of the opposite sex and gain love, lastly self-improvement books to avoid criticism and to be accepted by society. An example of this strategy is celebrity endorsements; this strategy is used in beauty products such as the Katy Perry Proactive Skin Care advertisement. In this advertisement, Katy Perry is indicating when she used the proactive treatment; her acne automatically disappeared within a short amount of time. Due to this product she started to feel confident in herself with perfect, clear skin manipulating the consumers to feel the same way. These products are not needed for the people living the life in stage five because they are self-actualisation. In this stage, the person feels that they have become everyt hing they possibly can as they have reached the level of extreme peace, knowledge and self-fulfilment they do not need anything else to make them happy. Advertisers tailor their advertisements towards target audiences by broadcasting their advertisements over the internet, television commercials and radio stations using basic methods of persuasion forcing their consumers to purchase their product. The advertisers achieve their goals by using the most common strategy for targeting their audiences which is AIDA. AIDA stands for (Attention, Interest, Desire and Action), this method is very helpful for the advertisers when designing powerful advertisements. An example of this is capturing the attention of the target audience. People see hundreds of advertisements daily, but they only read a small portion of the advertisement. Which is why capturing the consumer’s attention is the important part of designing the advertisement. The advertisers use large exciting headlines to make t heir advertisement interesting such as; Announcing, Breakthrough, Shocking, How to _, these words always breakthrough capturing the consumer’s attention. This kind of strategy works on consumers because the advertisers are making their advertisement seem exciting and new. Starting off with such powerful words make the consumers want to stop, watch, and listen. Another strategy is the Quadrant Theory. The Quadrant Theory relies on the natural path and western culture. In western cultures, people read from left to right and start from the top left corners, travelling right across the page and travelling down. Our eyes are trained to move this way so advertisers will put the most important info at the top of the page and lesser or secondary info at the bottom. The images are designed to attract attention at the top of the page where our eyes would naturally go anyway. An example of this strategy is the Whisker’s advertisement. In this advertisement our eyes automatically go straight towards the bulky grey elephant on the left side of the image, commencing right across the image to see a small kitten attacking the elephant with its claws, ending the advertisement with a message â€Å"Feeding your cat’s instincts†. This kind of strategy works on consumers because Whiskas is indicating to their target audience that the produ ct is meeting their cats’ instinct of desires by capturing their prey, and their prey of desire is captured as the elephant in their food product for cats. Techniques of persuasion are used by advertisers to manipulate the consumer and persuade them that they require to have it, right then and there. There are large numbers of techniques used in advertisements; most of the advertisers use the subtle use of humour and sex appeal. In the Aami Insurance advertisement, Rhonda is referring to her Bali trip as exotic and her interpretation of Ketut’s â€Å"You look so hot today, Rhonda† and †Like a sunrise† lines as flirting, when he is obviously referring to her badly sunburnt skin, is quite humorous and real. As Rhonda is replying with â€Å"Kiss me Ketut†, this is an enormous move away from typical car insurance ads where people have been in a car accident. It is only in the latest instalment when Rhonda returns home from Bali and is relaying her interpretation of her meeting with Ketut to her friend, which a minor car accident occurs. Luckily enough Rhonda was insured with Aami, they were quick to assist her. These aspects of the Aami advertisement appeal to the target audiences because they are wanting the consumer’s to think of the advertis ement when picking a choice of insurance, as Aami will always be there to assist you fast no matter where you are or how small the incident was. Another example of an advertisement that uses persuasive techniques is the â€Å"Despicable Me 2, Happy Meal† McDonalds advertisement which has the characters from the Despicable Me 2 being the main focus. However this ad is most appealing to children as the presence of minions are making it humorous and exhilarating using a mix of illusion and reality together as one. These techniques are pressuring the children to want their product with limited time offers. Even though these techniques are manipulating we are not completely blind to the effects of consumerism because some advertisements end up failing to attract the consumer’s attention and interest which makes the advertisement fail. Some people dynamically point out the negative aspects of consumerism composing poems or soundtracks in the way of which consumerism has taken over and is operating our minds. People like Bruce Dawe who has in sighted us the negative effects of consumerism through his poems. Bruce Daweà ¢â‚¬â„¢s poetry focuses on the concept of consumerism surrounding the modern era. Dawe’s poem â€Å"Televistas† follows a story-line of two characters watching television. He composes this romance converting it over to a parody (making fun of something by pretending it is serious and doing it in the same style) of two people meeting and falling-in-love. Dawe pinpoints this parody by saying that instead of the couple sharing a kiss, they â€Å"shared a samboy† (packet of chips), instead of gazing into another’s eyes, they were â€Å"Crunching in the afterglow† He is highlighting a serious message that perhaps like meeting a person, spending time with them, falling-in-love and sharing a first kiss are being replaced by consumer products such as watching television and eating brand named food. Bruce Dawe wants his reader to contemplate about our relationships and how they are being affected by the concept of consumerism. Dawe’s poem â€Å"Amer icanized† negotiates the negative effects of consumerism. This serves as an extended metaphor for how consumerism examines and dominates our society. His negative tone is made clear through lines such as (She loves him†¦but will not allow him outside. â€Å"The streets are full of nasty cars and men†) she whispers , this quote demonstrates the mother’s fear of her child being exposed to consumerism and how it dominates our society, protecting the child from being manipulated into desiring products he does not need. Dawe also highlights how consumerism compels us to consider buying products  excessively is healthy for us through the quote ‘she loves him’ ‘she’ is the mother for who consumerism is in this metaphor. This is meant to say how consumerism makes us consider it to be valuable to us. Dawe’s achievement is to have his audience realise that consumerism is suffocating by shoving new products into our faces, when in reality we do not need them at all. The song â€Å"WINGS† by Rap composer Macklemore and producer Ryan Lewis is about the pursuit of identity through the means of consumerism. The attempt is to dissect our infatuation and attachment to logos, labels, brands an d the fleeting happiness that is intrinsically linked to the almighty power of the purchase. Macklemore talks about how people do not question or even think about consumerist ways but just follow them. He quotes ‘Movement told me to be a consumer and I consumed it’ this is a good example of the trend ‘Nike’. ‘Nike’ is such a popular designer label for sports gear, the society do not care for what the product is or how much it costs, but the value it can have for them. Societies are able to keep up with these latest developments and movements without even blinking. Macklemore also talks about people judging others by the clothes they uniform in the quote’ More than just a pair a pair of shoes’ this is implying the shoes aren’t just ordinary shoes. These shoes are representing this person for who they are. Through ‘Wings’ Macklemore communicates that consumerism has manipulated the society to believe that they ne ed to wear specific brands to fit in and be accepted. Through the exploration of consumerism it has become clear we the societies are restricted by this way of life so much we don’t even realise it. The effect of living in this society is so great it has even been cultured from birth to adulthood contributing to buying popular brands, which the people do not necessarily need for survival and we are always exposed with advertisements everywhere we go. Having the true understanding of the Psychology of Advertising it becomes apparent we will realise how consumerism is dominating our world. This brings awareness of how consumerism and advertisement has taken domination of our lives and addresses out to the public. An analysis of the Psychology and techniques of advertisements has defined today’s society on how it has been dominated and manipulated with use of the poetry of Bruce Dawe’s ‘Americanized’ and ‘Televistas’, with also Macklemore soundtrack ‘WINGS’. With the rise of consu merism, our global society has become increasingly focused on consuming  goods and services, as a means to feel good about ourselves and to increase the economies of the world. Without consumerism, our economy would collapse dramatically. The advertisers motivate society through manipulating and persuasion to force their consumers to purchase their products which are not relevant to their daily needs. However, to make consumers stay interested in the product of desire, the advertisers enhance the awareness of their product sub-consciously to make sure their advertisement stays in their minds for the consumer to buy. In today’s societies, consumerism is the tale of life, even though it has dominated and manipulated us into thinking we have to follow the procedures of buying products we do not need.

WritingAssignment Essay Example | Topics and Well Written Essays - 500 words - 1

WritingAssignment - Essay Example Lastly, it would enhance responsibility among artists. After all their art works are not covered by public funds. Therefore, this paper will expound on why public money should not be used to help pay for art that some taxpayers believe to be offensive and indecent. To begin with, it is an insult to the public when their funds are misappropriated. People who do not subscribe to obscenities and artworks that insult their faith may protest against the inappropriate use of their money. Case in point is the protests by American Family Association against National Endowment for the Arts (NEA) for wrong use of their money in the artwork display. The art work was a painting by Serrano named ‘Piss Christ’ to which American Family Association found distasteful. They described it as obscene, hate-filled, anti-Christ and bigoted. They wrote protest letters to the Congress and NEA showing their displeasure in use of their money (Stokstad and Cothren). In essence, it was an insult to them. Secondly, there is need for observation of general standards of decency as well as respect for the diverse views of the American population. America is a large country with a population that subscribes to diverse beliefs and views. The whole population pays taxes regardless of its diverse nature. Consequently, respect of that diversity is paramount. Artworks that display mockery of other faiths, special population groups should not be funded by public money to which the population groups contributed. Case in point is Chris Ofili’s drawing of ‘The Holy Virgin Mary’ displayed at the Brooklyn Museum of Art which angered Mayor Rudolph Giuliani and Catholic leaders. Giuliani considered the art sick and disgusting as well as promoting religious intolerance (Stokstad and Cothren). In view of this, art works should respect the diverse views and religious standings of the citizens. Using taxpayer s money

Project Management - Request For Proposal Coursework

Project Management - Request For Proposal - Coursework Example They should submit the insurance requirements they wish to undertake with details for compensation for any losses that might be incurred in the cause of the project. In the case of any problems with the submission of bids, bidders are asked to submit in writing at least three days before the submission deadline seeking for an extension of the deadline. Such an extension can only be approved once the reasons are accepted, and the specific new date given shall not extend to three days past the deadline. All other bids can still be accepted at least eight hours past the deadline. Plot no LR 216 situated in Northwind, Colorado can be accessed through Kings Street off the Hudson highway. The plot is thirty-five kilometers from the main federal office of Kansas State. A site visit can be arranged only on Fridays by contacting the public relations department of our company through the company contacts. Pre-bid meetings will be held two weeks after issuance of the RFP from eight in the morning. The meeting is meant to clarify any matters arising from the bid which will be submitted formally during the morning session by the interested bidders. The mid-morning will be used to document the matters agreed and produce printouts which will be issued at the end of the day. These printouts will contain the agreements, and for any matters that will not be clear interested bidders are still encouraged to contact the company on weekdays during working hours. The company’s procurement group representative is David Hutchinson. Any questions from bidders in the course of the bidding period are to be directed to the aforementioned person. He can be contacted through the telephone number 0803-767-7845-56, and his email address is dhutchysn347@millysports.com. Responses to the emails will not take more than twenty-four hours. Shortlisted bidders will be contacted through their email addresses. The company will further contact them to make arrangements for a pre-award

STeps Which Came First Essay Example | Topics and Well Written Essays - 250 words

STeps Which Came First - Essay Example After the fasting he was arrested to undergo 3 trials. He was crucified and died. People realized that he is the Son of God. He rose from the dead after three days. Jesus celebrated the Passover with His disciples and had their Last Supper. He spent 40 days and 40 nights praying and fasting at Gethsemane where he was arrested afterwards. He went through 3 trials, first with Caiaphas, who sentenced Jesus to death. The second trial is with Pontius Pilate; he was convinced that Jesus is a good man. He sent him to Herod for he is a Galilean, and he spent the third trial there. He is also convinced that Jesus has done nothing wrong, so he sent him back to Pilate where the crowd demanded for Jesus’ crucifixion and the release of Barabbas. He told the crowd that his hands are clean and sent him to the cross. Jesus carries a cross towards Calvary, and he stumbles 3 times. In his second stumble, Simon of Cyrene helped Jesus to carry the cross then after he passed the cross to Jesus. Upon reaching Calvary, Jesus was nailed to the cross. There were three hours of darkness even though it was noon. Jesus spoke and committed his spirit to the Lord, and then he died. The veil in the holiest place in the temple is ripped in half from top to bottom surprising the priests and the chief priest. After the crucifixion, a soldier used his sword to pierce Jesus’ side to be sure of his

Physics Essay Example | Topics and Well Written Essays - 1250 words

Physics - Essay Example The heat that is produced will be calculated from the amount of carbon dioxide that is produced. For a mile, the heat that is produced seems to be high in the first mile than in the next miles. The reason behind is that, in the first mile, there are additional heat changes that are produced as the automobile begins to accelerate (Stapleton, 200). Due to the fuel economy that has been used as a technique of manufacturing many automobiles, the amount of heat that is produced is limited since the automobiles are more automated. A modern car will produce less heat in a short period since the amount of petrol and diesel that is burned is less. When the amount of fuel that is burned in a short period is less, the heat that will be produced will be less. The size and density of the automobiles engine will also contribute to the amount of heat that will be produced. A big-sized engine is likely to produce more heat when compared to a small engine-sized automobile. In calculating the amount o f heat that is produced in a mile, we will have to calculate Gallons per mile to get the real heat produced (Stapleton, 125). 2. What is the average temperature of the exhaust gas? The exhaust gas is estimated to have the same temperature to that of the engine at that particular time. It is usually tricky get the temperature since the exhaust gas since after it comes outside the engine other external factors immediately affect. Another factor that is likely to affect the real value of the temperature is the fact that the measurements will be calculated away from the place where combustion takes. The exhaust system as a whole will affect the right temperature of the exhaust gas (Stapleton, 112). In a case where gasoline and air are mixed in a proportion that will lead to complete combustion, the temperature of the exhaust gas is estimated to be 1500 F ranges. This temperature is estimated to be very high to cause catastrophe in the engine. Therefore, it is said that in most cases com plete combustion does not occur (Stapleton, 205). Manufactures at most times will manufacture vehicles with a limited space for combustion so that complete combustion does not take place. At most, a case, the temperature that is estimated by manufactures is 1200 F to 1300 F range. This temperature can withstand the harsh conditions in the engine. When the temperatures range at these temperatures, the functioning of the engine will be proper. At proper temperatures, the combustion that will take place will be favorable functioning of the engine. At high temperatures, the pressure will be minimal thus proper working of the engine (Stapleton, 99). 3. Design a method to reclaim the thermal energy from the exhaust? It can be either electrical or mechanical energies The energy that is produced in the exhaust is in the most cases wasted into the atmosphere. This energy can be reclaimed through various methods. Some of them have been tried out but they have not showed any positive results. The methods to claim the energy can be electrical or mechanical. In my case, I am going to design an electrical method of reclaiming the energy (Stapleton, 211). In my model, the apparatus will be electrical wires that can be identified as positive and negative, cathode, and anode. In the model, the connections will bring from the combustion chamber where the exhaust gas will be directed

Central Banks & other International banks Assignment

Central Banks & other International banks - Assignment Example In some cases, the central government may place restrictions con how to hold and use foreign exchange or how to dispose local currency. 2. What did the central banks do to stabilize the financial systems in 2007–2009? In order to stop the financial crisis, central banks across the world followed plans that were almost parallel inaction. The eurozone, US and Britain central banks cut interest rates almost to zero, injected capital in the markets (through massive stimulus programs) and guaranteed bank lending (Allen, 2008). These actions were taken in a bid to restore investor confidence and liquidity. In some nations, the central governments have endeavored to coordinate debt issuance with an aim of avoiding the destabilization of their financial markets. 3. In an effort to stabilize the financial system how much money, in U.S. dollar equivalent and as a percentage of the country's GDP, did the European Central Bank, Bank of England, Bank of China, and the Federal Reserve put i nto the economy in 2008 and 2009? The Central banks responses to the financial crisis were quick and dramatic. The US pumped close to one trillion USD in total in 2008 and 2009 in two massive stimulus packages. In the final quarter of 2008, the European Central Bank and the US Federal Reserve purchased about 2.5 trillion USD worth of government debt and private assets from banks (Spiegel, 2008). Today, the US has spent about 11 trillion USD to the financial crisis about 9.8 trillion USD going to troubled US corporate entities including JPMorgan Chase and General Motors. About 1.2 trillion USD has been set for use in the countries stimulus programs. Of the 9.8 trillion USD, about 6.4 trillion USD is set to be used in Federal Reserve Rescue Efforts. The Bank of China in 2008pledged to release 586 billion USD in the domestic market to stimulate the country’s economy (Morrison, 2009). 4. How well did each country's efforts work at stabilizing the economy? The central banks of mos t countries have worked in coordination with their counterparts elsewhere cutting short term interest rates. Even the People's Bank of China joined the major economies in cutting interest rates. The central bank interventions worked positively for all the countries in mitigating the effects of the financial crisis. In fact, the effects of the crisis have continued to dwindle over time. 5. What appears to be the major constraint that the central banks used to determine the limits of the monetary injections into the economy? The US assumed a most proactive role in tackling the financial crisis. The Federal Reserve has mainly applied interest rate changes to stop the financial crisis from having greater effects on the economy – more than any other central bank. The bank’s interest rate has been reduced from about 5.3% in September, 2007 to about 1.4% over the last couple of months (Senanayake, 2009). 6. Did the United States use the same or different criteria? Through thi s action, the bank has managed to shelve away worries related to high inflation rates. The US applied interest rate reduction, stimulus packages and a relaxed monetary policy like the other central banks albeit more proactively. By lowering interest rates, the supply of money in the market got to increase thereby reducing inflation and panic in the market. 7. To what extent to do you agree/disagree with the actions of

How does carnival reflex the culture from where it comes from And Essay

How does carnival reflex the culture from where it comes from And Consider the nature of carnival - Essay Example Carnival and related activities are generally a transformation of local traditional beliefs and rituals. Different rituals in carnivals are validated on the belief that they bring good fortune, solve problems, and appease out angry forefathers passed in a new world. Carnivals reflect the culture from where they originate. Following discussions will bring out the cultural reflections from rituals and celebrations of carnivals. Three carnivals, Carnival of Veneza, Notting Hill Carnival and Australian Carnival Mardi Grass are discussed in particular to show how different rituals are influenced from the land of their origin. All carnivals, from Rio to Australian Mardi Gras, give a peek in to the culture of their origin. Carnival in Rio de Janeiro is considered as one of the biggest show of celebration on the earth. It is best example of cultural reflections on carnivals. Samba, a dance brought over by African slaves with them, is the main attraction of the celebration. The dance has seen a rapid transformation over years, it was fused with the choros, street bands of Brazil, but still its vivacious color and free spirited movements reflects an African culture and reminds of its historical evolution. The history of carnival of Veneza dates back to 2nd May 1268. Carnival starts around two weeks before Ash Wednesday and ends on Shrove Tuesday or Mardi Gras, the day before Ash Wednesday. Traditionally, masks have been central theme of the celebrations. People wear different types of Venetian masks such as Bauta, Moretta and Larva and disguise themselves as a symbolism of social and economical equality. Wearing of masks has been prohibited many times under different governments citing different political and religious issues and the carnival was dormant for several centuries. The origin of carnival of Veneza has several historical significances. It

Law and Ethics in Healthcare Essay Example | Topics and Well Written Essays - 750 words

Law and Ethics in Healthcare - Essay Example Therefore, this paper examines HIV/AIDS and confidentiality, which are healthcare issues arising from the conflict between law and ethic values. Salient ethical and legal concerns associated with HIV/AIDS and Confidentiality Safken & Frewer (2007) indicate that law and ethics postulate that medical information demands confidential treatment; thus, the law focuses on protecting such information. Consequently, care providers have an compulsion of promoting confidentiality in their activities. Indeed, HIV-related information has been subject to additional protections because of their sensitiveness. Care providers can only reveal such information based on court orders or the patient’s own will. Initially, patients are protected by regulations that promote personal privacy; hence, a care provider who releases such information infringes into one’s privacy. Although this is important in protecting patient against social exploitation, the process creates health concerns (McLean & Mason, 2003). This apparent since holding information is sometimes not rational as the practice may invite detrimental effects on other parties. According to McLean (2006), the responsibility of countering the harm from spreading to other parties binds care providers. For instance, care providers have a duty of protecting persons with high threats of infection. Additionally, concerns of promoting public health may demand a disclosure of such information. It is worth noting that disclosing information may be essential for individuals who engage in duties that present risks to their clients. These principles present strong moral and legal concerns to care providers in healthcare. Important primary ethical principles for managing the presented issues Healthcare providers can utilize concepts presented by some primary ethical principles in addressing this case. An ideal scheme that can inform healthcare providers is the standard of beneficence. Beneficence advocates for an idea of do ing good that demands one to analyze the matter critically to institute the best position of addressing the concerns (McLean, 2006). Importantly, the beneficence demands one to adopt the most genuine position while considering the necessity of bettering the condition of the involved parties. Since the HIV/AIDS and confidentiality subject, present a controversial environment, genuine assessment is the only solution to the case. This means that healthcare providers should access the implication of each procedure to identify the best approach to accord to the matter (Leslie & Bernard, 2001). Additionally the ideology of concert could be beneficial in addressing the concerns. This principle binds competent individuals with a responsibility of presenting their professional advice to the society (McLean & Mason, 2003). Professionals may adopt the knowledge of the principle in situations where parties involved fail to present genuine decision due to their state (Leslie & Bernard, 2001).The issues presented by the HIV/AIDS confidentiality do not entirely mean that the patients may not be in position of adopting reasonable decision as per the demands of the principle of consent. However, the rationality of the practice emerges by the fact that, the environment presented by the health issues raised may demand informed advice (Kaur, 2008). Consequently, healthcare provid

Economic Development Record Essay Example for Free

Economic Development Record Essay Economies all around the globe develop over time depending on the policies that they undertake to utilise the resources within their boundaries. Nations that utilise their resources experience economic growth and there is great inflow and outflow of goods and services in those nations. Economic growth means that the nation is utilising its resources efficiently and this has resulted into increased productivity within the various sectors of the economy. Industries within the nation increase as a result of the improved economic performance that will result to the creation of more employment opportunities hence reducing unemployment levels in the nation (Daquila 2004). Due to the increase in the number of industries and output in the already existing industries, employment opportunities increase and this brings about a reduction in the number of citizens unemployed. Unemployment is very crucial in calculating a nations GDP which is an indicator to a nations performance. Economic growth depicts an increase in pa capita income. This is the income associated with every individual in the economy although they may not have it in their possession (Daquila 2004). Pa capita income is calculated by dividing the overall value of the economy proportionately divided between the nations overall economy. On the other hand, Daquila (2004) defines economic development as the improvement in the livelihood of individual citizens of a nation together with that of the systems that are in place in the nation. A nations system involves economic, political and social framework from which the economy operates in. All the above plus economic growth defines economic development. Economic performance is measured using various tools that include GNP and GDP. GDP estimates the economic performance giving consideration to internal and external trades (Daquila 2004). In establishing the GDP, consideration is given to consumption in the nation, expenditure by the Government, investments in the nation, trades in the nation that is imports and exports. Consumption comprises of perishable non-perishable goods and services within the nation. In determining the non-perishable goods they are assumed to be products that will last for a period of three years from the date of manufacturing. GNP refers to the difference between imported products and services and the exported products. The value of this difference added to the value of products services generated within the economy results to the GNP. To evaluate the economic performance of a nation, a number of indicators are used to measure exactly how the economy is progressing towards its economic objectives. A nation has to determine the level of consumption of its individual citizens (Todaro 1997). The level of consumption means the proportion an individual spends after receiving their income. The remaining part of the income is saved. The consumption level of a nation determines the amount of savings in the economy. Savings on the other hand, stimulates growth in the economy. When individuals increase their savings, the financial institutions hold more money thus the cost of accessing funds is low. Business entities in the nation are able to access funds at a low cost from the financial institutions. The borrowed funds are used for the expansion of business operations across the industries within the economy. The expansion of business activities results to an increase in national output and employment (Munk OHearn 1999). The increase in national output increases the exports of a nation in respect to its imports. The resulting balance of trade will be positive hence the nation has more in terms of foreign reserves that will assist them when it comes to purchasing produces from other countries. Therefore, savings are very vital for the improvement of the performance of an economy. T o induce savings in the economy, the opportunity cost of saving has to be high so that individuals can adopt a trend of saving since they are compensated bountifully for foregoing consumption. It can be concluded that increase in savings results to an increase in investments that contribute towards the growth of an economy. Increased activity within the economy results to an increase in production levels of the economy (Ros 2000). The nation is able to produce more products services, that are able to meet the needs of the nations population. Since the products are locally manufactured, they are quite affordable thus individuals are able to spend less and save more. This results to an increase in the real income that individuals have in their pockets and are ready to spend. It should be noted that increased production has to be met by equal consumption otherwise it could result to losses that will hurt the economy. Depending on the expansion of the economy, rates of unemployment adjust themselves in more or less the same rates. Increased production will require an increase in manpower that will be able to maintain the production levels. Nations with large populations face a major challenge in absorbing its citizens in the workforce. Individual citizens for a start need to have the relevant skills required to perform in different industries. Education in these economies has to be committed and directed towards instilling individuals with the necessary skills that will be useful in rendering service to the various sectors of the economy. A skilled population results to economic development since the individuals are prone to exercise their skill base towards living a better life thus contributing to the economys growth. Economic development depends also on the expenditure of the nations authority (Preston 1999). The government consists of various departments that oversee the implementation of policies that improve the state of the economy. These departments are given the financial power to implement and improve on the various economic aspects for example the development of basic infrastructure within the economy. In improving the infrastructure, the government releases money from its coffers to the public. This way, the supply of money increases to equal its demand. In most cases, when the Government spends on its development programs, money supply is more than the money demanded. If this situation is allowed to go unchecked it might result to inflation and later to stagflation; a situation where both the unemployment and inflation rates are so high. Therefore, Government involvement in an economy has to be considered carefully when undertaking development projects. Increased rates of production in an economy increases the output levels that may go over and beyond in meeting the local demand. Having satisfied the local demand, excess products can be exported to other nations. This facilitates international trade where nations exchange commodities they have in excess for commodities they do not have. Nations should avoid importing more and exporting less as this leads to a negative trade balance. This means that the nation spends more in foreign currency than it receives. Third world and developing nations should consider the above variables if they are to achieve spurred economic growth. They most important is to ensure that their population is skilled so that they can utilise their skills by establishing some income generating activity that will create employment opportunities and increase the total production of their economy. MALAYSIA. The present day Malaysia attained independence in the 1957 from the British administration and accorded the sovereign status in 1963 (Malaysia 2008). The Britons established themselves in early 1880s and later went on to control the state by establishing a self governing authority for the Malaysian people. The Federal States of Malaysia were incorporated in the 1895. The states were under the British control until when the Japanese invaded in 1942. Britain waged war over Japan and in 1945 the states where reinstated under the jurisdiction of the British. In 1948, guerilla movements begun protesting against the colonial authority that resulted to an emergency declaration. In 1965, the Federation state of Singapore disintegrated from the member nations opting for self governance. 1957 saw the attaining of independence of the Federation from the British authorities. In the late 1960s, the Malaysian government sought to balance the economy among its nationals so as to attain economic development by equal distribution of national wealth among its constituent communities (Malaysia 2007). Malaysia has got a rich culture that is evident from its diverse communities and language speaking citizens. Its population consists of Chinese speakers, Indians, English, among other languages (Malaysia 2007). The large population consists of Malaysian natives alongside Chinese, Indians and other local communities. Malaysia consists of individuals who practise different religious beliefs that include Hindu, Islam, Buddhist, Sikh among other religions. The richness of Malaysia presents it with a competitive workforce than any other nation in the world. The improved economic performance of Malaysia is as a result of a united people from different cultures and not allowing politics to ruin their nation. Malaysia has had to maintain a united nation and focussing on the togetherness of the nation by avoiding self interests. Malaysia is enriched with natural resources that include crude oil and that it has had to deal with the resource in a careful manner to avoid the negative repercussions that result from the unfair distribution of natural resource gains. Gross Domestic Product (GDP). The GDP reflects the total activity in the economy. This considers both the public and private sectors of the economy and their contribution towards the development of the economy. It also takes into consideration the behaviours of the citizens in regards to spending. Malaysias GDP has been increasing constantly from 1998-2008 at a rate of 6- 9 per cent. In 2007, the GDP stood at $357. 4 billion. Malaysias population is slightly higher than 26 million thus giving a pa capita income of $13,300 (UNDP 2008). The GDP in 1986 was at $28. 2 billion. The GDP increase signifies an increase in all major facets of the economy. Government spending has increased from 16. 4 in 1986 to 12. 0 in 2006. The Governments decision to reduce its spending avoids the negative impacts that result when money supply is more than the money demanded in the economy. Key sectors of the economy that have immensely contributed to the GDP are industrial sector that has been a leading contributor since 1986 to 2006 with a percentage of 49. 9 compared to 38. 5 in 1986. Manufacturing follows a close second with 29. 8% in 2006 from 19. 3% in 1986. The provision of services has also reduced from 41. 7% to 41. 3% in 2006. Lastly, agricultural sector has reduced its contribution to the GDP from 19. 8 per cent to 8. 7 per cent in 2006 (Malaysia 2007). The above data shows that the economy has shifted its dependency on agriculture as a contributor to the GDP. The economy has shifted its focus mainly from agriculture to industrialization where industries are the main contributors to the GDP. Industrial growth is a major boost to the Malaysian economy since it increases the nations production ability and is able to meet the demand of the nations internal demand. This has elevated Malaysia to an industrialized nation due to its potential ability to the production of services products. These increased production levels are able to meet local and international demand hence receiving foreign currencies that will result to a positive capital account. National Consumption and Savings. According to the World Bank report, the percentage of consumption by the citizens that was used in calculating the GDP decreased from 54. 2 in 1986 to 50. 3 in 2006. That of the government decreased from 16. 4 per cent to 12. 0 per cent . The mean growth per annum indicated the citizens consumption had decreased from 9. 1 to 7. 0 and Government spending reduced from 6. 5 to 5. 0. The figures show that both the Government and individuals in the nation have adopted a behaviour of saving or reducing their spending habits. By reducing spending, more is saved with the nations financial institutions as the individuals are compensated for foregoing consumption. Savings spur growth in the sense that investors will borrow funds and expand their business activities that will result to an increase production. The increase in production across the industry results to increase in the national output. An increase in national output will increase the nations participation in international trade thus achieving a favourable trade balance. Low government interference in the economy maintains a stable money supply within the economy. By maintaining stability in money supply in the economy, inflation is avoided since it negatively impacts the economy. Increased government expenditure increases the money supply in the economy. This increases the purchasing power of individuals in a way that they can be able to purchase goods and professional services in the country. This presents a situation whereby there is much money chasing few goods within the economy. To mop up this effect the regulating financial authority will need to increase its interest rates. This means that there will be an increase in cost of borrowing that will result to inaccessibility to funds by corporate organisations. Corporations will be unable to maintain their current levels of production thus the need to lay off its workers. This situation will be characterized by increase in unemployment rates, reducing national output and economic performance. The economy will not be performing at its optimum and will have wasted on its human resource. Therefore, Government involvement in large amounts destabilises a nations economic performance. Income and Output Growth Rates. The export of manufactured products have increased since 1986 from USD6. 009m to USD124. 530m in 2006 (World Bank). The above figures indicate that manufacturing has increased over time and that the economy has shifted its focus to increasing its industrial capacity. By increasing industrial capacity ensures that the nations industry is able to satisfy the ever growing demand of the nation. Economic development requires that a nation first satisfies its population fully before embarking on the satisfaction of outside markets. The nation is required to make sure that all key markets are satisfied and that the demand of a nation is met. These means that different industries will have the capability of serving different markets. Unless a nations population is satisfied, development of an economy is difficult. New industries are formed that provides the final consumer with a product similar to those of another company to enhance competition. Competition among industries ensures the production of quality products that will give the consumer a wide range of choice. Companies will strive to out do one another in both the primary and secondary markets. The increased income and output growth rates can be attributed to the rich natural resources that are found in the nation. The natural resources are raw materials that are processed into finished products that are exported to international countries. As of 2004, its partners included the US, Korea, Singapore, Germany, Japan, Hong Kong, Indonesia and China. Among the raw products include oil, copper, timber, natural gas and iron (Malaysia, 2007). Most industries in Malaysia are processing based located mainly on the western island. They process the raw materials that are extracted into finished products. It is due to this value addition that the nation is mainly industry based and most of the population is employed. The industries in Malaysia also deal in the production of textiles and electronic equipment. They development of industries in the large scale have contributed significantly to the development of the Malaysian economy. Employment and Unemployment Percentages. Malaysias population comprises of the elderly, the middle aged and the young. From the world bank report, children legible for enrolment into primary schools stood at 96 percent for both male female students in 2006. this indicates that the Malaysian government embraces education as a factor to economic development. A skilled population is economically beneficial since the individuals will strive to utilise their skill base towards achieving their own development that will later translate to economic development. One of the key issues addressed by the UNDP towards achieving the Millennium Development Goals (MDGs)is human capacity building which means that nation should ensure that they impart skills on their citizens by way of offering courses education to all its citizens and ensuring that it is affordable for all (UNDP). A nation that has an educated population is set to reap benefits from that same population because they will aim at exercising their knowledge in the various fields of expertise and also aim at developing products that will improve on the already existing ones therefore looking for new efficient ways of production. Malaysias literacy rate stands at 89 percent as of 2006 indicating that most of the population is skilled resulting to lower unemployment cases. Malaysia is among the developing nations and is striving to attain the MDGs that will direct them to achieving a developed world status. With about 5 per cent of land is available for farming, Malaysia cannot only depend on farming and that the population must acquire some knowledge in other activities. As of 2007, Malaysias unemployment rate stood at 3. 2 per cent and inflation rate stood at 2. 1 per cent. The Phillips Curve states that inflation and unemployment are inversely related whereby high inflation results to low unemployment rates and vice versa. This is because when there is high inflation in an economy, most of the population has got some amount of money therefore resulting to some form of engagement in income generating activities. Therefore Malaysia as an economy has really tried in dealing with unemployment levels by making sure that a large part of its population is skilled. The Malaysian Government has formulated a number of policies aimed at improving its economic performance for example the New Economic Policy of 1971 (Malaysia 2007). Government Budget Activity. Government involvement in an economy should be restricted for it can have diverse negative impacts on the economy. The government, however, has got to interfere with severally in the economy since it has to provide for social amenities such as water, education, infrastructure among others for they cannot be left to the control of the private sector. When providing for these amenities, the Government gets money from the state coffers and pays the contractors among other parties that will implement development policies in the nation resulting to increased money supply. By increasing money supply, prices of products rise since the demand for the products will also increase. This will lead to increased production of products and increase national output that will result to more employment opportunities. Therefore government interference is good in the short run as it will stimulate the economic activities. However, continued government interference will hurt the economy in the long run since more money is available in the nation thus raising the prices of the products in the economy. The soaring inflation will then destabilise the nations exchange rate that will depreciate. With the depreciating of the local currency, Ringgit, imports become expensive since industries and individuals will require more money to import products thus hindering the efficiency of engaging in international trade. From the world bank report 2006 on Malaysia, 99 per cent of the population has access to clean water supply. The government has therefore given preference to the basic resources that affects the Malay in their daily lives. The report also gives the figures for Government involvement as; current revenue has decreased from 26. 8 per cent in 1986 to 21. 6 per cent in 2006 while the overall budget balance has increased from a deficit of -0. 8 per cent in 1986 to 2. 8 per cent in 2006 (Malaysia 2007). This figures indicate that the government has restricted on its involvement in the economy so as to control the economic impact caused by excessive Government involvement.

Developmental psychology Essay Example for Free

Developmental psychology Essay Within the characteristics of effective learning there are seven areas of learning and development made up of three prime areas and four specific areas. The areas describe what children learn through play and exploration, active learning and creating and by thinking critically. Prime areas If a child is not secure in the prime areas between the ages of 3 and 5 years, the absence of these may make other areas of their learning more difficult to achieve. This makes the prime and specific areas so interdependent. The prime areas occur in all cultures and communities and are not dependent on the specific areas. Personal, Social and Emotional Development Making relationships Self-confidence and self-awareness Managing feelings and behaviour Communication and Language Listening and attention Understanding Speaking Physical Development Moving and handling Health and self-care Specific areas – These are less time-sensitive. The specific areas reflect what children have understood and their cultural knowledges which can develop during various stages through life. The specific areas of learning will not take place easily without the prime areas. Literacy Reading Writing Mathematics Numbers Shape, space and measure Understanding the World People and communities The world Technology Expressive Arts and Design Exploring using media and materials Being imaginative The documented expected outcomes are the early learning goals within the EYFS. The early learning goals are the 17 learning and development requirements covered in the characteristics of effective learning – the three prime and the four specific areas. The early learning goals summarise the knowledge, skills and understanding that all young child should have gained by the end of their reception year. However, not all children will reach the early learning goals by this stage and as all children are unique, their learning will be supported by practitioners to help them progress at their pace. The Development Matters in the Early Years Foundation Stage document provides, in detail, guidance for observing what children are learning. It also provides examples of what early years practitioners can do to enable environments and support positive relationships across all of each area. The documented outcomes are assessed and recorded in a variety of ways and come together to help finalise the Early Years Foundation Stage Profile which is completed at the end of a childs reception year. Leading up to this point, the development of children will have been observed and their progress tracked. Some of the methods used to record progression towards the early learning goals are: Daily observations when children are in session – At nursery all staff observe all children, not just their keychildren. The  observations are linked to the EYFS and recorded in the children’s folders 2 year check – this consists of a short written summary of a childs development when they are between 24 and 36 months Learning and Development Summary – observations are used to complete this document on a termly basis for each child. These are shared at parent consultation appointments. Contributions from parents – very useful as parents information is essential and helps support early learning in the home environment.

Can Opinion Polls be Trusted?

Can Opinion Polls be Trusted? Opinion poll is a type of survey or inquiry designed to measure the publics views regarding a topic or series of topics (Nielsen, 2007). The First poll was initiated in 1824 and straw polling was the first method used. (Hillygus, 2011) There are different types of opinion polling, few of them are Straw polls, Benchmark polls, Bushfire polls, Tracking polls, Entrance polls, Exit polls and Push polls. These polls are used as strategies to predict the voting of a campaign for a presidential election or how people feel about an issue in the country or issues of the globe (Davison, 2016). Straw poll in simple terms is an informal opinion survey. Benchmark poll is conducted at the very beginning of a campaign before the voters decision, it is done to estimate how well the candidate is doing at the beginning of a campaign. Tracking poll is a method where the opinions are taken with short intervals and the average is taken of the polls. Bushfire poll is taken in-between benchmark poll and tracking polls. The number of bushfire polls depend on the how competitive a side is and how much money is spent on that campaign. Entrance poll and exit polls are taken the day of the election. The opinion taken before the person give th eir vote is entrance poll and the opinion taken after the vote is exit poll. Push poll is a way of influencing a person by giving false information for an issue. It is done by showing that a poll is being conducted. Large number of people are contacted and no effort is made to collect data. Push poll is generally viewed as negative method of polling and is banned in the United States. (Boundless 2016). For this report the journals, newspaper articles and research papers were collected via internet. Data have been gathered from journals, research papers, new paper articles and websites which relates to this topic. To ensure that the information collected is accurate for a journal and research papers, make sure they are taken from a reputed web page, where they are published , is it from a university press or by a professional society. Research about the author, see if the author is from a university or another institute and if the journal is cited with other sources it can give further credibility. Data from new paper articles and websites are tricky because there can be so many scams in the web, therefore when using their information, you need to research if there is an author or a publisher, the date the article was released, is it from a reputed website which has an ending of .edu, .gov, or an article written by a university. Finding other source that can cross check the validity of the information makes it more reliable. Most of the data collected are quantitative data. The writers prove their information by providing statistical evidence. The reason for this is opinion polls mainly involves numbers to estimate their results. Opinion polls helps to know the populations view point towards an issue without having conduct campaigns or elections. Furthermore, Opinion Polls have played an important role in predicting elections. One of them is the election of 2010 in United Kingdom. 10 poll results were shown and 9 of them all showed the same scenario, representing that Conservatives party were clearly in the lead.(Nardelli, 2015) However, In the recent years some of the polls have not being able to accomplish their goals. One of them is the UK election 2015 (Cole, 2015) and the other The EU referendum where the votes of United Kingdom leaving European union was 48% while United Kingdom staying was 52% (Edwards, 2016) (Barnes, 2016). Opinion polls have not only failed United Kingdom but also the United States. The polls of Presidential election between Hillary Clinton and Donald Trump. Polls from Yougov and Fox News have stated that Hillary Clinton was a 3-4% in lead of Donald Trump. (Skibba, 2016) The reason for the unsuccessful polls can be explained by how the data is collected and other factors that affect the result. Opinion polls are collected by conducting surveys. The common ways are telephone calls, face to face interviews or mail (Roper Center. (2015). The surveys are conducted in random samples which would help to make an prediction and understanding of the opinion of the wide population as a representative. Poll groups mostly use a sample size of thousand .The result survey that consist the sample of thousand or twenty thousand should be similar if the sample is representative.(Macreadie, 2011). The samples taken will have a margin of error. For sample size of thousand it would be +/- 3% and for two thousand its +/-2%. The smaller the sample, less accurate and a greater margin error. (Wells, 2011). Although lately poll groups seemed to have difficulties in performing surveys accurately. Specially telephone polls, which the most common and cost effective method. The reason behind this is the number of people using landlines has decrease greatly with the increase in technology which has led to using mobile phones. In 2013, 41% of US houses had mobile phones than cell phones. This was an issue to the polling groups because 1991 Telephone Consumer protection Act means that autodialling cell phones is against the law. Therefore to conduct mobile phone surveys, they have to manually dial the numbers, which makes the process expensive and time consuming. (Chalabi, 2016). Furthermore, Pew Research have estimated that the response rates in telephone survey in 1997 was 36% and have decreased greatly to 9% in 2012 (Pew Research Center for the People and the Press, 2017). Figure 1 (URL 1)   Ã‚   This is not the only aspect that makes the polls less reliable, the increasing in population from years makes also issue because the percentage of the total population completing a survey will decrease. Another problem is the last-minute change in decisions of the voters, this was a great impact on the UK Elections 2015. In February 19 % of the voters had not decides their bid and about 30 % of the voters announced that they might be persuaded to change their mind. (Healy, 2017) In addition most voters that was interviewed in the random samples could have been supporters of one political party, therefore the polls of one party could have shown to be greater. As mentioned above opinion polls have played an important role in predicting elections, however with the results of the recent elections have failed to trust it. The decrease of the respond rates, difficulty of conducting telephone surveys with mobile phones being used and the increase in population, are issue that poll groups face. Furthermore, these issues keep increasing which makes the polls less reliable. References Boundless (2016). Boundless Political Science.[online] Available at: https://www.boundless.com/political-science/textbooks/boundless-political-science-textbook/public-opinion-6/measuring-public-opinion-46/types-of-polls-269-1480/ [Accessed 11 January 2017] Chalabi, M. (2016). Dont trust the polls: the systemic issues that make voter surveys unreliable. [online] the Guardian. Available at: https://www.theguardian.com/us-news/datablog/2016/jan/27/dont-trust-the-polls-the-systemic-issues-that-make-voter-surveys-unreliable [Accessed 17 Jan. 2017]. Cole, N. (2015). Why Did The Opinion Polls Get It So Wrong in 2015? | Conversion Uplift. [online] Conversion-uplift.co.uk. Available at: http://www.conversion-uplift.co.uk/limitations-of-pre-election-opinion-polls/ [Accessed 17 Jan. 2017]. Davison, W. (2016). public opinion Political polls. [online] Encyclopedia Britannica. Available at: https://www.britannica.com/topic/public-opinion/Political-polls#toc258770 [Accessed 14 Jan. 2017]. Edwards, J. (2016). Pollsters now know why they were wrong about Brexit. [online] Business Insider. Available at: http://uk.businessinsider.com/pollsters-know-why-they-were-wrong-about-brexit-2016-7 [Accessed 17 Jan. 2017]. Hillygus, D. (2011). The Evolution of Election Polling in the United States. Public Opinion Quarterly, 75(5), pp.962-981. Healy, D. (2017). The 2015 UK Elections: Why 100% of the Polls Were Wrong. [online] Ftijournal.com. Available at: http://www.ftijournal.com/article/the-2015-uk-elections-why-100-of-the-polls-were-wrong [Accessed 17 Jan. 2017]. Macreadie, R. (2011). Public Opinion Polls. 1st ed. [ebook] Research Gate. Available at: https://www.researchgate.net/publication/270453761 [Accessed 17 Jan. 2017]. Mail Online. (2016). Polling failures changed outcome of 2015 general election. [online] Available at: http://www.dailymail.co.uk/wires/pa/article-3405985/Opinion-polls-failure-2015-election-unrepresentative-samples.html [Accessed 17 Jan. 2017]. Nardelli, A. (2015). Election 2015: can we trust the polls?. [online] the Guardian. Available at: https://www.theguardian.com/politics/datablog/2015/mar/30/election-2015-can-we-trust-polling [Accessed 17 Jan. 2017]. Oxford Dictionaries | English. (2017). opinion poll definition of opinion poll in English | Oxford Dictionaries. [online] Available at: https://en.oxforddictionaries.com/definition/opinion_poll [Accessed 13 Jan. 2017]. Pew Research Center for the People and the Press. (2017). Assessing the Representativeness of Public Opinion Surveys. [online] Available at: http://www.people-press.org/2012/05/15/assessing-the-representativeness-of-public-opinion-surveys/ [Accessed 17 Jan. 2017]. Roper Center. (2015). Polling Fundamentals Sampling Roper Center. [online] Available at: https://ropercenter.cornell.edu/support/polling-fundamentals-sampling/ [Accessed 15 Jan. 2017]. Skibba, R. (2016). Pollsters struggle to explain failures of US presidential forecasts. [online] Nature. Available at: http://www.nature.com/news/pollsters-struggle-to-explain-failures-of-us-presidential-forecasts-1.20968# [Accessed 13 Jan. 2017]. Trochim, W. (2006). Types of Surveys. [online] Socialresearchmethods.net. Available at: http://www.socialresearchmethods.net/kb/survtype.php [Accessed 15 Jan. 2017]. Wells, A. (2011). YouGov | Understanding margin of error. [online] YouGov: What the world thinks. Available at: https://yougov.co.uk/news/2011/11/21/understanding-margin-error/ [Accessed 15 Jan. 2017]. Hillygus, D. (2011). The Evolution of Election Polling in the United States. Public Opinion Quarterly, 75(5), pp.962-965. URL1: http://www.people-press.org/2012/05/15/assessing-the-representativeness-of-public- opinion-surveys/5-15-12-1/ [Accessed January 14 2017] Dyson Company Analysis: Industry and Culture Dyson Company Analysis: Industry and Culture Dyson, a name that has become synonymous with vacuum cleaners, is a brand that demonstrates how apt management and marketing techniques can transform a brilliant engineering idea into a bright success. Today, Dyson machines enjoy the privilege of being placed in places like Londons Victoria and Albert Museum, Museum of Modern Art (New York), Design Museum (Zurich), the Powerhouse Museum (Sydney) and the Georges  Pompidou Centre (Paris).  Continuous innovation at Dyson has made wonders possible in durable appliances industry and won many accolades for the founder and leader, James Dyson and his team including the Japan Industrial Designers Association Award, The Queens Award for Enterprise, Americas Greenspec Award and the Industrial Design Prize of America. (WEBSITE) Pioneering the ball technology in vacuum industry, Dyson had to face imitators, complex legal procedures and huge costs on the road to success but eventually that paid off. (BBC) Another controversy that Dy son faced was relocation of its production to Malaysia and Singapore in 2002 and thus laying off employees in United Kingdom. However, it is held by the company that the cost saving was utilized in research and did not go in vain. Today Dyson products are sold in 45 countries of Europe, Middle East, Australia and United States. With 2008 sales revenue of  £184m, and operating profit of  £90 million which further reached record high of  £190 million in 2009, Dyson Ltd. is undoubtedly a winning company so far in United Kingdom. With 350 engineers and scientists placed in Wiltshire research and development laboratory, the company embarks on an ambitious plan of never ending innovation in household appliances. Culture Dysons remarkable success can be attributed to the corporate culture that flows directly from the founders personality: problem solving through creativity and innovation, research orientation, no complacence when it comes to product features and quality and an unremitting spirit of evolution and revolution. Dysons ability to combine aesthetics with technology is reflected in his successful endeavors like Wrong Garden that was not green and water flowing uphill, displayed in Chelsea Flower Show in 2003. The consistency in personality and the open culture embedded in the very fabric of organization where mistakes are not punished, rather valued because of a potential to be turned into success have made James Dyson a visionary and highly respected entrepreneur in business community worldwide. Company Analysis: 7 Ps: Products: Dyson Ltd. today offers a wide range of appliances: vacuum cleaners that are all about innovation, hand dryers that are quick, energy efficient and certified hygienic by NSF International, and the technologically miraculous, safe and easy to clean fan without blades and grills that does not produce unpleasant sounds. Below we map out the marketing mix of Dyson for vacuum cleaners. Core product: vacuum cleaner Actual product: A comprehensive and interesting list of features added to the core product makes Dyson vacuum cleaners stand out in the industry. Use of Root cyclone and ball technology for high maneuverability leads to high performance on all floor types, certified Asthma friendly by British Allergy Foundation makes the vacuum cleaner usable by Asthma and allergy patients, lifetime HEPA filter and bag less technology means no extra costs over the life of machine. Further product enrichment is made through special accessories to be attached with vacuum cleaners including allergy kit, groom tool, mattress tool, up top tool, stubborn dirt brush etc. Augmented product: Dyson vacuum cleaners not only provide value addition in terms of exciting features, but also provide customer with 5 years guarantee of parts and labor on upright and cylinder vacuum cleaners and 2 years guarantee on handheld vacuum cleaners. Customer service is available 7 days a week, where as full range of spares and accessories for vacuums comes with 12 months guarantee. An online expert service is a new feature that helps customers discusses their issues with Dyson experts with a few clicks. Moreover, the interesting and highly practical positioning of customer care number on the machine rather than on user manuals corroborates companys high customer orientation. Price: Pricing strategy of Dyson vacuum cleaners can be categorized as product line pricing because different machines in the extensive product with unique features are priced differently. Generally, Dyson vacuum cleaners are highly priced in the range of  £ 99  £ 340. Placement: Dyson machines can be shopped online from online merchants sites like Amazon and ebay, its own transaction site, specialty electrical retailers and supermarkets (Add data) Promotion: Besides having the maximum Advertisement budget in the vacuum cleaner industry and using the traditional medium of Television as a medium (in 2009, 92 percent of ad spend was on TV) (Mintel), Dyson uses following promotional techniques to attract customers Discount deals, online coupon codes, free shipping offers, some are particularly for first-time users. http://www.goodsavers.com/stores/dyson_uk_vouchers.cfm Christmas coupons Trade and sales promotion Promotion through collaboration with ISSSEY MIYAKE, in which set for the ISSEY MIYAKE fashion show was designed by James and the collection of ISSEY MIYAKE had a vacuum tinge a wand handle became a sleeve, a cyclone assembly became a skirt. Later, a special handheld vacuum was developed to celebrate the collaboration. People: At Dyson, hiring of creative staff with a passion towards engineering and problem solving serves as the basis of a team that is all about customer orientation. The customer care team is placed near the development arena, and all machines are lined up so that when customers call to interact with Dyson employees about the problems they are facing, the staff understands what they say. Mostly this approach works but if needed, Dyson engineers do not hesitate to visit the customer to fix their machines. SHOWs Processes: At DYSON, all activities are perfectly aligned to live up to the Dyson formula. From Drawing of machine design, to rigorous testing and dropping at premises, to testing by employees at home, competitions of employees to give them a chance to invent, all have the same spirit of problem solving through continuous innovation and perfection. Strategy and not just operational effectiveness A company can outperform rivals if it can establish a difference it can preserve. The difference between operational effectiveness and strategy can best be seen in the case of Dyson. Since its birth, the company has successfully managed to innovate relentlessly in an industry which was previously characterized with discounting. (_____) Dyson perfectly fits in the definition of strategy doing activities differently than competitors. (_____) As for generic strategy framework, Dyson follows the strategy of Product Differentiation. Origin of strategic position can be categorized as needs based as Dyson vacuum cleaners are for a large group of customers with different needs and Dyson handles them all well by introducing add-ons to the core product. BCG Matrix BCG Matrix gives a two-dimensional view of different products in portfolio and what strategies can be implemented to maximize profitability and liquidity. Dysons high share in upright and cylinder vacuum cleaners but low growth in these products in the recent years shows they are cash cows. Whereas low share in handheld and high growth means handheld vacuum cleaners are question marks for Dyson Ltd. increasing market share in handheld through innovation and exciting features will transform it into a Star product. Dysons Flexibility and Focus Dysons strategy comes under perennial renaissance as Dyson focus on consistent, enduring and constant change with creativity and new ideas. ANS-OFF Matrix The ANS-OFF Matrix suggests that Dyson has decided its product strategy and market growth through: Market development by entering into new markets (45 countries and are still expanding) with existing products. Product development by introducing new features to the existing products into existing markets. Industry Analysis: Porter 5 Forces Analysis: Bargaining power of buyers: It will be low as Dysons innovative technology provides something that none of the competitor provides so the customers would not be having any product to compare the Dyson products with. This will result in the low bargaining power of buyers. Bargaining power of suppliers: Suppliers have low bargaining power as Dyson is the industry leader and is selling the maximum number of units so they have all rights to impose power on its suppliers. Rivalry of competitors: Rivalry of competitors is not severe as the closest competitor in cylinder and upright vacuum cleaners is Vax, which is far behind Dyson. Operating system focus: Dyson has ranked the operating system focus in the following manner: